Welcome
Strategy That Works Across the Whole Feed
Nearly a decade turning paid and organic social into measurable growth, brand trust, and audiences that actually engage.
about
I'm a social media strategist based in Dallas with nearly a decade of experience across the full social ecosystem, paid and organic alike. I currently manage $20M+ in annual paid social spend across Meta, TikTok, Snapchat, and Reddit, translating full-funnel media strategy into measurable performance for national brands. Earlier in my career, I led organic content and community strategy at scale, growing audiences by double digits, sustaining a 97%+ on-brand response rate across hundreds of daily customer interactions, and managing global community teams across nine countries.
What ties it all together is a belief that great social strategy isn't paid or organic, it's both, working in service of the same brand voice and business goals. I've built campaigns from a single iPhone and from seven-figure budgets, led crisis communications during a pandemic, and coached teams across continents to speak with one consistent voice. Whether the work is a media plan or a comment reply, I bring the same rigor: know the platform, know the audience, and make every post count.
1.3M+ impressions generated in a single quarter of organic content
97%+ on-brand response rate across 300+ daily customer interactions
9 direct reports led across global enterprise community management
$20M+in annual paid social spend managed across Meta, TikTok, Snapchat, and Reddit
Strategy That Speaks,
Data That Proves It.
approach
STRATEGY YOU CAN TRUST, RESULTS YOU CAN MEASURE
These things guide every decision, every client, every time.
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Every recommendation is backed by more than 15 years of social media strategy experience—not intuition alone. By combining platform analytics, audience insights, competitive research, and proven marketing frameworks, I build data-driven social media strategies that help businesses reach the right audience, create content that performs, and achieve measurable business results.
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Content should do more than fill a calendar—it should move your business forward. I create platform-native social media content informed by audience behavior, platform best practices, and strategic objectives. Whether it’s quick-turn iPhone content or professionally produced creative, every asset is designed to capture attention, build engagement, and deliver measurable results.
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Having managed global community teams and enterprise social communities across multiple markets, I know that every interaction shapes your brand. From responding to comments and direct messages to navigating complex customer conversations, I help businesses create meaningful engagement that builds trust and lasting customer relationships.
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Drive measurable business growth with data-driven paid social strategies built for every stage of the customer journey. From brand awareness to conversions, every campaign is optimized to maximize performance, improve efficiency, and deliver transparent, measurable results.
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With experience protecting enterprise brands across more than 650 retail locations and supporting crisis communications for national organizations, I help businesses safeguard their reputation through proactive monitoring, thoughtful customer engagement, and strategic response management. Trust isn’t built overnight—it’s earned one interaction at a time.
Clients
MY RESULTS
turning strategy into results brands across industries. Here are a few highlights.
Visionworks
Online Reputation
Management
Replied to all comments, direct messages, and reviews on Facebook, Google, and Yelp on behalf of the brand and all 650+ locations.
300 Comments, Messages, & Reviews
97% Response Rate
3HR Average Response Time
Lennox International
Content Strategy & Production
Planned, created, and published quarterly content calendars serving B2B, B2C, and ESG audiences on Facebook, Instagram, and LinkedIn.
242 Published Posts
256K Engagements
2.1% Engagement Rate
Facebook for Business
Community
Management
Managed brand comments and direct messages with the goal of provided business and ad support to SMB owners by answering questions and escalating technical issues.
Led 9 global community managers
90% response rate within 3 hours
Supported millions of SMBs globally
Reunion Tower
Paid Social Media
Advertising
Planned, launched, and optimized campaigns across Meta and TikTok with goal of selling admission tickets via the website
1,288 Tickets Sold
$84k Total Revenue
2.75 Return on Ad Spend (ROAS)