I'm a social media strategist based in Dallas with nearly a decade of experience across the full social ecosystem, paid and organic alike. I currently manage $20M+ in annual paid social spend across Meta, TikTok, Snapchat, and Reddit, translating full-funnel media strategy into measurable performance for national brands. Earlier in my career, I led organic content and community strategy at scale, growing audiences by double digits, sustaining a 97%+ on-brand response rate across hundreds of daily customer interactions, and managing global community teams across nine countries.

What ties it all together is a belief that great social strategy isn't paid or organic, it's both, working in service of the same brand voice and business goals. I've built campaigns from a single iPhone and from seven-figure budgets, led crisis communications during a pandemic, and coached teams across continents to speak with one consistent voice. Whether the work is a media plan or a comment reply, I bring the same rigor: know the platform, know the audience, and make every post count.

• 1.3M+ impressions generated in a single quarter of organic content

• 97%+ on-brand response rate across 300+ daily customer interactions

• 9 direct reports led across global enterprise community management

• $20M+in annual paid social spend managed across Meta, TikTok, Snapchat, and Reddit

Strategy That Speaks,
Data That Proves It.